What is Roberto Levin all about?
Just before my senior year, I thought about what I wanted to do with my life, and decided to seek out the most challenging possible career path I could think of. I visited a Marine Corps officer recruiter and was hooked. He told me most candidates don't get invited to officer training, and of those that do, only 50% make it through the training. It's known as the most intense and most selective basic training program this country has to offer.
I left for basic just one week after graduating from Stony Brook, and made it through 10 grueling weeks of Officer Candidate School (OCS). Sure, I was yelled at frequently, but I was also challenged mentally and physically. OCS tests not only your ability to withstand unrelenting physical pain, but also unrlenting mental anguish. Can you make rational decisions that drive towards mission accomplishment, even when you haven't eaten in 48 hours and you've only had 2 hours sleep in that time? I can.
I served as a Marine officer for 7 years as a comptroller, and then as an officer recruiter. In my first tour I had 10 direct reports and 4 units reporting to me. As a recruiter I had 55 officer candidates and exceeded my quotas during a very unpopular war. I had help from a talented team and the use of technology - I was the first recruiter to deploy an organized email marketing program and a website. I also reached out and networked to align with spheres of influence in my area.
After my Marine Corps career, I decided to make my career in digital marketing, and started a job at Priceline.com. Because I had virtually no digital marketing experience, I decided to start an ecommerce website selling hockey equipment. I figured the best way to learn was to put my own money on the line. I wen to the library and took out HTML and CSS for Dummies, and started building a website. WickedShot.com helped me learn paid search, SEO, Photoshop, and code. I eventually turned it into an affiliate website, along with several other affiliate sites I've built.
I left Priceline to seek out more responsibility, and spent a year at GE. My position was being moved to Chicago, so I left and eventually found myself at WWE. I was a one-man marketing team for 4 different websites:
My areas of responsibility for these websites included:
- Email Marketing
- Conversion Optimization
- A/B Testing
- Affiliate Marketing
- Paid Search
- User Experience
After 3 years as the eCommerce marketing lead, I sought a more challenging position. I joined the WWE Digital Products team as Director of Product, eCommerce. I had an absolute blast in this role! It's incredibly fun to do research on conversion optimization and user experience and see my vision come to life. I led a great team to dramatic wins in order conversion and user retention and learned an incredible amount.
Currently I lead acquisition marketing for WWE Network, an over the top (OTT) streaming service just like Netflix. In this role I have responsibility for all paid media, SEO, a/b testing and conversion optimization.
Sure, I think I've done well, but hear what my bosses have had to say. I now have over 11 years of digital marketing experience and with the help of some incredible co-workers, have achieved some terrific things for companies like Priceline.com, GE, and WWE. I've earned awards at almost every organization I've worked at. (see them here)
I have an intense love for hockey, good beer, and better friends. I believe in the the Marine Corps values of honor, courage, and commitment, and always choosing the hard right vs. the easy wrong. Thanks for reading, and if you'd like to get in touch,
email Rob Levin